I chose Elisabeth Hoff to be in my final 5 photographers as she was one of the only photographers I had seen who posts simple phrases and words into her images. Many photographers choose to do this for editorials, where they might put up a caption which relates to the company. However, Elisabeth does this on images which she has produced for herself and these small quotes are effective as they reinforce the meaning and power behind an image. She also uses beauty through subtle ways, and creates images where the models appear vulnerable and not exaggerated like most beauty photographers I have studied. Her work is quirky and fun, but at the same time some of it is extremely powerful in making a person feel alone and stripping back what beauty is too the basics.
Elisabeth Hoff is a London based fashion, celebrity and beauty photographer working for major advertising and editorial projects in the UK and abroad.
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| In this image we can see a female sat down while someone behind her is cutting her hair. In the image, there is a strong sepia tone which is used to conform to the females tanned skin tone and also the light brown backdrop. This image stands out to me as it appears extremely vulnerable for a beauty image. The model is not covered in exaggerate makeup, instead she is seen to be clean of it and fairly innocent. The feeling of vulnerability is also reinforced through the idea that she is not cutting her own hair. She appears weak, as she is sat down and her facial expression appears confused and shocked. The lighting is neither high not low yet appears to be natural. This is one of my favourite elements about the image. |
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| This image is much quirkier for a beauty image than those I have studied previously. In this image we see a female which is pouring vodka into a glass. It is a shot which features the model from her waist up, to show the action of her pouring into the glass. The models skin is completely smooth, imperfection free and her hair is wavy which draws the attention to the bottle of vodka. The use of colour also makes it eye catching. The bit about this image which stands out is the text, with the play on words with the Vodka. Usually, the 'Apple a day keeps a doctor away' quote is used for health benefits, however this caption is used in a humorous context in this image as it is not a healthy item of food which she is pouring into the glass. The spirit is the complete opposite used as indulging in pursuit of getting drunk. The text is placed away from the image making it landscape, and does not cover any of the frame or affect the composition of the photograph. |
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| This image uses Colour in a different approach to show beauty as the model stands out among the white background. One of my favourite components of this image is the use of black and white as it reinforced the high key lighting which created the image. The lighting is placed at the front left of the frame but it is also used at the side to light up the females face. This image shows beauty through the sheer tone formal element which brings shadows to the skin and highlights features of the females body, but it also creates light areas which reflect the light back to the viewer. The female is not wearing any clothing which also makes her appear more vulnerable and beauty is shown through the female herself, emphasising the point that beauty can be made up purely of the human race and not because of accessories, exaggerated makeup or possessions. |
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| This is an extremely clever image which looks at beauty within men and completely subverts the stereotypes we would expect to see. In this image, we see a young male on the left who is looking directly into the camera. His skin is smooth and he has a strong male physique. His adams apple is prominent and his jawline reflects that of a strong young male. The photographer has mirrored this image down the centre, so that the same male is shown to have much more feminine values. His face has been contoured so that his cheekbones are smoother, he is wearing blusher and his eyes are also much darker through the use of eyeliner and strong black makeup. His once flowing hair has been stripped back so that his face is the forefront of the image. The shadows in this image are round the side of his face, which suggests that the male had some secrets to hide, thus reflected into the second image. The text conforms that the male in the image is the same both times and makes the image more personal as it is his own name. |
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